The year 2020 is concluding and has taught businesses a new format of selling. Brands and businesses delivering a convenient shopping experience to consumers have always been their favorite. The new normal after the virus outbreak has locked in the customers to stay safe, and the brick and mortar stores have closed for the customers.
AR makeup is making it possible for beauty businesses to deliver a realistic shopping experience to their consumers. Beauty products are highly sensitive based on how it looks on the consumers, with factors like their skin tone, and preferred shades, texture, finish, and more. This article will discuss how virtual try-on solutions would change the game for businesses in the beauty industry.
1. Consumers’ Safety on Priority
Ever since the existence of Covid-19, the traditional style of sampling and swatching has taken a back seat. Augmented Reality and Artificial Intelligence are now taking charge for the brands to reinventing a new way for their consumers to discover and purchase beauty products.
With guidelines to wash hands frequently, wear masks, and to avoid touching surfaces in the public, offering your customers a sample product for trial would be harmful to their health and your goodwill. Face AI and AR powering the beauty industry with touchless and contactless solutions to restrain hygiene concerns, as they still help them explore the universe of beauty products.
2. It’s a Handy Tech
While Augmented Reality is capable to deliver an ultimate touch-free augmented reality makeup try-on experience, it doesn’t need any additional device or accessory to make it possible. All your consumer need is a smartphone with a camera to try their favorite products wherever and whenever, before they purchase it.
From contour to blusher, and lipstick to hair color, your customer could try a variety of them with just a few taps and swipes on the smartphone screens. Be it on your website or an app, it could be easily accessible for the consumers to virtually try and shop from their favorite brands.
3. Consumer Empowerment is Essential
Powering up your consumers with essential elements of virtual shopping is necessary, not just to make their experience convenient, but also to allow them to know what is perfect for them. Virtual try-on solutions for the beauty industry let the consumers explore products and try them virtually to know whether it goes well on their skin tone or with a specific look they would like to put on.
AI and AR-powered virtual makeup try-on tools from BeautyAR helps them make purchase decisions with absolute confidence, as it analyses their skin tone, texture, and more before they choose to purchase it.
4. Give Them Personalized Beauty Advice
It’s always a good idea to offer your consumers dedicated personal beauty advice, as a company in the beauty industry. Augmented reality backed up with Face AI helps analyze the users’ skin and detects skin texture, spots, dark circles, and other facial features, to diagnose and recommend the specific skincare products and routines that would help them recover.
Beauty brands and businesses can leverage AR-powered skin analysis tool to flaunt the true impact of your products to consumers, by following a particular skincare routine. Plus, personalized product recommendations can help rocket up your sales as a bundle of products could be pitched for a skincare routine.
.Final Touch Up
The Covid wave has brought in a tech-revolution for the beauty industry, without which it would hard to survive for them in the competitive brands. Consumers are highly digitally-driven, and a brand not keeping up its tech-mark is never expected to meet their requirements.
To deliver a smooth customer journey and to connect the dots between physical and online sales, AR-powered virtual beauty try-on backed by Face AI is a highly effective solution. BeautyAR is leading a tech revolution for the beauty industry to keep up sales for the brand and to maintain a highly safe shopping environment for the new normal.
