Shaping the Beauty World for Future | Virtual Try on | BeautyAR
. Benefits of AR Makeup Apps
AR is turning to be the cool kid on the block, but it’s not just the exciting buyer experience where the consumers could interact with the product adding value for the tech. There are severe factors that are driving current market trends and consumer preferences.
. Catch Them When They’re Online
The consumers are getting Digi-savvy, as we witness Millenials and Gen Z being influenced and taking advice from social media regarding beauty and lifestyle. The era has changed from offline to online, where the consumers can leverage value more than just a product. Social media influencers help set an example for them to check whether the products go well with their style and looks.
Alongside, the virtual makeup try-on app is a perfect way to engage them. Giving your consumers a platform to try out the complete collections without stepping out of their doors would add convenience to their shopping experience. With them trying on a product and understand how it looks on them, it increases the likeliness of it being added to the cart and is expected to spend more on beauty products.
. Give Them Personal Beauty Advice
Beauty brands can also leverage augmented reality to present the true results of their products when used by the buyers, after using it on their face or skin for a long period. With a skin diagnostic camera powered by artificial intelligence, BeautyAR lets the users analyze their skin with their smartphone to analyze their face skin texture and other features, to recommend products to help them recover from the skincare troubles.
The AR makeup solution lets brands showcase recommended products and their impact in a custom and effective way. It allows them to conveniently push the products to meet users’ requirements, to remarkably maximize the probability of sales.
. Make the Best Use of Individual Data to Upsell
The more buyers use AR virtual makeup apps, the more would data would be collected on users across several parameters. Individual user data like skin type, skin tone, styles, preferences, and previous purchases are crucial points for a beauty business to leverage. Possessing knowledge of all these factors increases your ability to prompt the perfect products for the users, based on their usage history.
It can also help your brand directly introduce newly launched products and offers relevant to each user, to drive their purchase decisions based on their personal purchase choices.
Originally published at https://beautyar.in.
